Tips for entering the world of online commerce

Many internet users are tempted by the offer interesting flooding cyberspace, but also wary of this medium to make purchases or sales.

The risks exist, but online commerce is becoming safer. However, before venturing into that world, it is important to know what to do and what not to do.

On the Internet you can find all kinds of products and services. From a cell phone to a plane ticket. Among the main advantages of the network is able to find a lot of deals without leaving your home. One of the most important risks is the fraud and identity theft.

Ignacio Caride, manager for Colombia's shopping portal and internet sales Mercado Libre, spoke to Terra of the advantages of electronic commerce. He also warns of the risks and makes a series of recommendations for users who want to enter the world of e-commerce.

Benefits

- The first advantage is that the internet is a shop that is always open. From the comfort of your home, you can buy at any hour, every day of the year.

- There are offers of all kinds. Caride Internet stresses that there is an "infinite inventory" of products and services to choose from.

- You can find great prices and is easier to compare and investigate.

- The user can buy products that are not available in your area. If you, for example, wants to give a gift to someone in another country, can make the purchase and delivery through the network.

- The e-commerce sites often have a reputation system for buyers and sellers. It is recommended to take into account the qualifications and the comments that users make every product and who offers it.

- There are users who live by selling products online. According to the manager of Mercado Libre, a 2007 study conducted by Nielsen Company, about 40 thousand people make this site your main source of income.

Recommendations

- Finding good

Internet offers plenty of places to buy, the first thing the user must do is make sure you are on a secure website. For that we must take into account his reputation, read the policies of buying and selling and know the means of payment available.

If you are buying a product or service, be sure to read well the description. A recurring complaint from users is that they bought was not what I expected. To help locate sites that offer complete descriptions of what they sell.

Beware of fraudulent emails. Make sure you're browsing a genuine.

- Common Sense

When buying or selling on the internet "do nothing I would not do outside the network," says Caride. Ask the seller to clarify all doubts before making the decision.

If the offer is too good to be true, beware. Compare prices on other sites. - Protect your data

To make purchases you must provide certain data that would fall into the wrong hands can make you a victim of cybercrime. If you register for an e-commerce site, choose a strong password.

- Seek advice

Sites like Free Market, eBay and Amazon offer tutorials on how to buy on their platforms. In addition, you may request telephone counseling to both sell and purchase. Free Market, for example, conducts courses for new sellers capacitcación in Latin American countries where it operates.

- Use virtual money

On the Internet there are a variety of payment methods. A user can pay by credit or debit card, make a bank deposit or payment contraentrega.

However, there is a growing tendency to use online payment services like PayPal or Payment Market. Ignacio Caride ensures that these systems offer more guarantees, as they take into account user satisfaction before handing over money to the seller. If, for example, the user does not receive the product you want, you can reverse the transaction through such services.

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