Some of the world's largest technology companies say they can help companies successfully publishers to charge for news on the internet.
IBM, Microsoft, Oracle and even Google a company which many newspapers blamed in part for their financial wrongdoing responded to a request by the Newspaper Association of America for proposals for ways to charge for news online.
But while preparing the infrastructure to charge is a part of the equation, the new proposals underscore what may be the most stubborn problem: Getting to stop publishing news on the internet free.
Randy Bennett, vice president of business development at the newspaper association, said his group began the process after a meeting with publishers in May near Chicago. A report posted on the internet on Wednesday by the Nieman Journalism Lab at Harvard University includes 11 different answers from tech companies.
Bennett said the group wants to give options to the papers, and proposals will not recommend any more than the others.
The Google proposal might be the most catches attention, but only because the company that adds thousands of media articles on its news pages is closely associated with the idea of an open Internet. "Google believes that an open internet benefits to users and publishers," the company writes in its proposal. "But open does not mean free.
Google has proposed to offer news organizations a version of its Google Checkout system, which is used to process payments over the Internet. This would give readers a place to access an account and then pay for the news in a variety of sources without having to put their data again and again. And the company says it can offer publishers a variety of payment methods, from regular subscriptions to payments per item.
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