Cablevision Systems Corp. on Wednesday unveiled a system for interactive television advertising, parallel to those that already are transmitted normally, which enable viewers to order samples and brochures Americans and even purchase products immediately by pressing a button on the remote control .
Such ads, which are already used on the Internet under the name of banners (banners), will deploy in the bottom of certain television commercials, in collaboration with at least half a dozen advertisers of consumer products.
When viewers press the announcement, the main image is reduced to one quarter of its size and the rest provide product information. The scheduled commercial announcement for television and his banner ad will be the same advertiser.
The ads only allow viewers to request product samples, brochures and coupons when they start airing in the U.S. in early October.
By year's end, users can keep certain trade, such as movie trailers, to be repeated later. Purchases through remotes will begin in 2010.
"We believe that television can give more and this is a fun new way to extend their television experience," said Gemma Toner, senior vice president of marketing and business development. "This is done a certain way to avoid being annoying. The consumer is in control," he added.
Cablevision serves 3.1 million subscribers in the metropolitan New York.
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