Palm Inc., which updated its product line with the June launch of its high tech phone Pre, hopes to continue the streak with the placing on the market a lighter and cheaper version called Pixi.
The company said on Wednesday that the Pixi will go on sale during the holiday season through Sprint Nextel Corp., now the exclusive representative of the Pre telephone.
Palm, based in Sunnyvale, California location, did not indicate the price of Pixi, but confirmed to be lower than the Pre. Sprint cheapened the price Wednesday of $ 50 pre $ 150, including two withdrawals and a usage agreement for two years.
"The combination of announcing a new device and change the price of Pre indicates that eagerly seek new customers to experience the web access," he said Tuesday in an interview the vice president of product marketing for Palm, Katie Mitic.
Contrary to an advertisement appeared on Tuesday at his Web site, Sprint does not offer its customers a $ 100 credit for the writing to the Pre and leave the phone company that used so far. The spokeswoman Michelle Leff said the mistake on the Web was caused by an error in the cybernetic system of Sprint.
Pixi's launch will be the second attempt by Palm in less than a year of using new software and a sleeker to attract customers in the small but fast growing market for high tech phone. dominated by Apple Inc. iPhone and the BlackBerry from Research In Motion Ltd. According to the marketing firm NPD Group, the high tech phone, smart phone also popularly called, added 28% of the purchase of cell phones in the second quarter, up 47% over the same period a year ago.
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