Nokia Oyj, the largest mobile phone maker in the world, said Thursday it will begin to open its platform to software developers, in an effort to expand the quantity and quality of software for their devices.On the other hand, Niklas Savander, head of Internet services unit of Nokia Mobile, said they are looking at the likely market for smaller acquisitions in order to expedite the provision of services on their phones.
"We're putting a relatively large part of our future in the hands of developers, it is the only way we can be relevant to consumers," said Savander in the annual "Nokia World" in Stuttgart.
The success of rival Apple in the wireless industry has been fueled by its popular online applications store, which attracts consumers and developers alike.
Nokia has been seeking business opportunities in offering services such as downloading music or games for cell phone users because of the maturity of the market, but so far their offers have had a limited appeal.
Savander said the Internet services firm have to be successful in the key U.S. market, but that depends on selling more phones in the country. "America is where we must succeed. Success will require going hand in hand with our equipment," he said.
Nokia controls less than 10 percent of the cellular market in the U.S., while its global market share approaches 40 percent.
The company also has cost to develop its service offering in the U.S.. For example, has delayed the launch of its music service and a function to allow mobile operators can bill purchases in stores applications.
Marco Argenti, head of Nokia's media business, said in a speech that this type of billing with AT & T is available in the U.S. in late November.
Savander said that Nokia continues to look acquisitions of small technology companies to improve their Internet service offerings, focusing on firms with talented teams of service development that seeks Finland's launch in the future.
"It's likely to find small technology companies," said Savander.
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