Microsoft relaunches strategy with Windows Mobile Phones

The U.S. computer giant Microsoft plans to launch on October 6 worldwide its range of Windows mobile Phones, together with twenty-three operators and equipment manufacturers, responding to their grown rivals Google and Apple.
The launch, in South America, United States, Europe and Asia-Pacific region, will be held in conjunction with sixteen operators, including Vodafone, T-Mobile, Orange and TIM Brazil, and seven equipment manufacturers, namely HTC, Acer, LG, Samsung, Sony-Ericsson, HP and Toshiba.
The new phones will incorporate the Windows Mobile 6.5, the new Microsoft operating system for smartphones, allowing cellular Multifunction watch videos and surf the web. With this operation, Microsoft reacts to offensive internet giant Google, which in early 2008 launched an open operating system for phones, Android, used by all manufacturers.

For several years, rumors circulated about the possibility that Microsoft will release a phone with her name, as Apple did, but the computer giant has opted for a strategy close to that of Google. The Microsoft operating system for phones is slowing: in the second quarter, was only incorporated in 9% of smartphones sold, compared to 12% from a year earlier, according to Gartner cabinet.
At the same time, Apple has progressed from 2.8% to 13.3%, while Google reached in a few months almost 2%, and could continue to increase its market share since the fourth quarter is expected out many appliances with the Android system.
The next exit to the market for Windows Phones "is a reaction to what has happened since last year in the field of mobile operating systems. There was some waiting around a relaunch," he told AFP Laurent Husson , an analyst at Forrester.

The market for smartphones, currently dominated by Nokia and the Symbian operating system, whose market share rose despite a year of 57% to 51%, is very promising. Sales rose 27% in the second quarter, a trend that could persist throughout the year.
In its announcement, the U.S. group emphasizes "an improved user interface and use simpler, more efficient navigation capabilities and a range of value-added services, which includes Microsoft My Phone - a free service to synchronize and store data - and Windows Marketplace to Mobile ", another application download service.

The group also said in the statement that Internet Explorer Mobile will be equipped with a new engine, which will simplify access to sites like Facebook and MySpace.