Sale to market the new Windows Mobile 6.5 mobile software

Microsoft will need a system for mobile phones more competitive after launching its Windows Mobile 6.5 this week, or run the risk of falling behind the iPhone, BlackBerry and Android in the smartphone market difficult.
On Tuesday, several manufacturers released phones with Windows Mobile 6.5, the latest Microsoft software.
Includes a digital display and store applications and the ability to customize some elements of the phone screen.
But as consumers have similar characteristics in mobile rivals for some time, analysts believe Microsoft is still lagging behind rivals such as Apple Inc, Research In Motion, Google Inc. and Palm Inc.
"They are significantly behind in terms of experience of consumer use," said Current Analysis analyst Avi Greengart. "If we do not reach soon begin to lose relevance," he added.
In that vein, Microsoft has a good position and room to grow among corporate customers, because the Windows-based phones are a relatively easy and inexpensive option for IT managers who already use technology for e-mail programs from Microsoft.

But the absence of control in the largest market of mobile customers could be a serious impediment to progress, because consumers are appealing to the simplicity of the iPhone or the close integration of social networks like Facebook, Palm.
"Most are consumer market, even if (Microsoft) were to keep just for businesses, would lose most of the opportunity," said Greengart.Although research firm iSuppli expected to triple Microsoft mobile phone shipments using your system to 67.9 million in 2013, the company expects to lose market share if not then launches a substantially improved.

"Perhaps the most obvious obstacles facing Windows Mobile are on their own shortcomings," Teng said in a research report."The user interface of Windows Mobile seem poor compared to some of its competitors more skilled, particularly operating systems from Google Android and Apple's iPhone," he added.
However, I expected that next year Microsoft releases Windows Mobile 7, with updates to user interface and browser, and multi-sensitive controls, making it "much more competitive."
The director of product management at Microsoft, Aaron Woodman, said his company is already working on its next updates.
"I think it will be more and faster innovations on our part," Woodman told Reuters, without giving a deadline.
Some analysts say Microsoft needs a dramatic change of strategy to stay competitive because phone manufacturers are increasingly choosing to Android on Windows Mobile.While many Microsoft partners telephony still being manufactured devices based on Windows software, others such as HTC Corp. are turning to the Android phones to their highest profile.
A customer, Palm, now uses its own system webOS, while another, Motorola Inc, completely reorganized its approach to the Android.
One advantage that Google has on Microsoft is that Android is free software, while Microsoft charges fees for licenses to manufacturers of handsets using its software.

Microsoft relaunches strategy with Windows Mobile Phones

The U.S. computer giant Microsoft plans to launch on October 6 worldwide its range of Windows mobile Phones, together with twenty-three operators and equipment manufacturers, responding to their grown rivals Google and Apple.
The launch, in South America, United States, Europe and Asia-Pacific region, will be held in conjunction with sixteen operators, including Vodafone, T-Mobile, Orange and TIM Brazil, and seven equipment manufacturers, namely HTC, Acer, LG, Samsung, Sony-Ericsson, HP and Toshiba.
The new phones will incorporate the Windows Mobile 6.5, the new Microsoft operating system for smartphones, allowing cellular Multifunction watch videos and surf the web. With this operation, Microsoft reacts to offensive internet giant Google, which in early 2008 launched an open operating system for phones, Android, used by all manufacturers.

For several years, rumors circulated about the possibility that Microsoft will release a phone with her name, as Apple did, but the computer giant has opted for a strategy close to that of Google. The Microsoft operating system for phones is slowing: in the second quarter, was only incorporated in 9% of smartphones sold, compared to 12% from a year earlier, according to Gartner cabinet.
At the same time, Apple has progressed from 2.8% to 13.3%, while Google reached in a few months almost 2%, and could continue to increase its market share since the fourth quarter is expected out many appliances with the Android system.
The next exit to the market for Windows Phones "is a reaction to what has happened since last year in the field of mobile operating systems. There was some waiting around a relaunch," he told AFP Laurent Husson , an analyst at Forrester.

The market for smartphones, currently dominated by Nokia and the Symbian operating system, whose market share rose despite a year of 57% to 51%, is very promising. Sales rose 27% in the second quarter, a trend that could persist throughout the year.
In its announcement, the U.S. group emphasizes "an improved user interface and use simpler, more efficient navigation capabilities and a range of value-added services, which includes Microsoft My Phone - a free service to synchronize and store data - and Windows Marketplace to Mobile ", another application download service.

The group also said in the statement that Internet Explorer Mobile will be equipped with a new engine, which will simplify access to sites like Facebook and MySpace.