The U.S. Congress is considering a law to prevent commercial companies spy on the movements of people on the internet and may use them to send targeted advertising.
"Our goal is not to hinder Internet advertising but rather to make people feel more confident in marketing network," said Rep. Rick Boucher, chairman of the House of Representatives on Internet Commerce.
Boucher is drafting a law that would impose strict regulations for websites and advertisers. Its aim is to ensure that consumers know that any information transmitted over the Internet is being collected, and who become aware of how it is being used.
While the U.S. Congress has discussed privacy issues online in the past, this would be the first serious attempt to regulate this booming industry that seems to be becoming the future of advertising.
Boucher insisted that the law will benefit consumers and maintain the foundations of the Internet, where many sites offer free content they receive through advertising.
Although his proposal is still unfinished, Boucher hopes that Congress will pass some kind of law soon for internet advertising. Is working with Rep. Cliff Stearns and Democrat Bobby Rush, who chairs a committee on consumer protection.
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