Adobe Systems Inc. announced Tuesday it will buy the analytical software company Omniture by 1,800 million.
The move will enable Adobe to offer marketers ways to better monitor the effectiveness of content created by their software.
Adobe Systems Inc., headquartered in San Jose, Calif., said it would buy Omniture Inc. for $ 21.50 per share in cash, a premium of 24% over the closing price of the shares of Omniture Tuesday.
The purchase announcement came at the same time that Adobe posted who won $ 136 million, or 26 cents a share, during the third quarter ended in August. The figure represents a drop of 29% over the same period last year.
Adobe achieved earnings of 35 cents per share, a penny above what analysts expected who were interviewed in a poll by Thomson Reuters.
The manufacturer of the programs Photoshop, Flash and Acrobat, said profit fell 21% to 697.5 million dollars.
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