47% of Spanish Internet users reported having ever browsed through your mobile phone, although only 10% do so daily. This is clear from the first edition of the study "Trends in mobile navigation," conducted by Antevenio through interviews with more than 11,000 Internet users between 14 and 65.
It assesses the level of awareness and usage of different services and content offered Internet access through mobile phones and navigation preferences of users.
Read the mail is the main reason for access (49%), followed by navigation (46%) and content downloading (32%). And you can access from anywhere (60%) and take advantage of downtime (30%) the biggest advantages we found the phone from unauthorized access by the computer.
Google, YouTube, Facebook, MSN and Tuenti are the most visited portals on mobile navigation and Facebook the most popular among the social networks.
Regarding the applications and content are the most downloaded ring tones and logos (42%), games (35%) and banking applications (17%)
The cost, the main barrier.
Some 83% of users have a 3G mobile, ie adapted to connect to Internet at high speed. However, 53% had never been connected, and of that percentage, almost half do not recognize an economic issue.
Regarding the payment, 79% of the 'movilnautas' paid his own phone bill, to 8% company paid him and another 12% their parents. Among those with data rate, those who enjoy company-paid phone up to 13% increase.
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