Motorola on Thursday introduced a new phone that uses Google's software in an attempt to gain ground from the hand of the popular social networking sites like Facebook and Twitter.
»View pictures of the new Motorola phone photos
The mobile, the first result of its partnership with Google, is considered by Wall Street as the last great hope to revitalize Motorola's mobile business, which recorded losses and lost market share to rivals such as Apple's iPhone.
The model, which uses Google's Android program, has a mini-keyboard and a camera down five megapixels.
It is designed to simplify the management of contacts and messages of social networking sites over the telephone, the company said.
His name in the United States will Cliq, and will exclusively for T-Mobile USA, owned by Deutsche Telekom in the fourth quarter.
In the rest of the world will bear the name of Dexter.
France Telecom's subsidiary Orange plans to market in the UK and France.
Telefonica will sell in Spain and America Movil in Latin America, Motorola said.
The company has reorganized its mobile arm around Google's Android system.
The central piece of the company is developing its MOTOBLUR software that integrates contacts, emails and text messages, notes and photos as well as social networking, making all these sources of information in "easy to manage flows.
Motorola sees as a key step MOTOBLUR compared with competing models such as HTC's Android and Samsung Electronics.
Motorola's announcement was expected as an act of survival for the company, which has canceled other models planned for this year to focus most of their development resources on devices with Android.
ABI Research analyst Kevin Burden said that while these characteristics would be important to the success of any smart phone today, do not engage in radical improvements to features already present in models such as the Pre Palm and HTC's Hero.
Burden said he was impressed by the role of backup MOTOBLUR, but noted that not enough to make a success of Motorola phones.
"It has to do something else because that will not only make people run out and buy this phone," he said
No comments:
Post a Comment