Nokia's success in the competitive market of portable computers will depend on whether operators are able to offer mobile telephone giant a chance to the other brands have not.
Nokia operate its long relationship with operators such as Vodafone and Deutsche Telekom enter homes at a lower price, subsidizing the price providers of 'netbooks' revenue in exchange for long-term contracts.
The operators in mature markets are eagerly offering netbooks, enabling them to sell an additional connection to the Internet in a market where everyone has telephones and where customers buy is expensive rivals.
Providers who are spending the money set aside for subsidies in telephone sales of netbooks Nokia could have pushed to make their own PCs
"Nokia had no choice but to enter the mobile market of netbooks," said Neil Mawston, an analyst at Strategy Analytics. "The netbooks are a high growth category in which mobile operators are focusing on Western Europe."
Last week Nokia unveiled its first 'netbook' - a bite to PC giants like Hewlett-Packard, Dell and Lenovo - and was positioned in the market at a price of 575 euros, before local taxes.
The move comes when PC companies invade its territory, with Dell's alliance with China Mobile to launch smartphones in the world's largest mobile market, and Acer by launching its own line earlier this year.
The PC 'Netbook', promoted by Taiwan's Asustek, low-cost computers are optimized for Web browsing. Its sales are expected to reach 26 million units this year, more than double than the last.
Despite rapid growth, the industry of the 'netbook' is still small compared with that of mobile phones: Nokia sold just over 30 million 'smartphones' between January and June.
The business model of Nokia for their 'netbook' is similar to that which already exists for their phones in many markets, which helps operators allow consumers to buy mobile phones at much lower cost and even free.
Nokia has not ventured expects to sell many PCs, but most analysts agree that the company will probably remain a small player in a market already very busy.
As a possible sign of demand, the manufacturer of wireless data cards Option said last week that Nokia had asked for connectivity modules 100,000 'netbook'.
In recent years, Nokia has achieved margins of 20 percent operating margin for mobile phones during the recession and the margin fell to 12.2% in the last quarter.
"They're completely different businesses," said Bob O'Donnell, an IDC analyst. "Nokia has a very difficult game to play, and will be very hard for them to compete in an industry that already has many great players."
However, Nokia is entering the sector with a relatively small financial risk, has subcontracted the manufacture and PC core team is only 30 people.
If the bet on the PC fails the greatest risk may be a damage to its brand, one of the most valued in the world.
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