"A great opportunity. A big risk." So disturbing has shown David Edery, responsible for the catalog of games on Xbox Live Arcade and chairman of the consulting firm Fuzbi, regarding Facebook as new support for the publisher.
And is that on one hand, Facebook, whatever the current trend to join the group "Ladies ...", making is experiencing a new golden age (if you can call it that) in their online games. Rol, mafia, strategy, farms filled with cows, sheep and other ... In short, a host of untapped potential to the maximum that is already achieving that traditional publishing companies set their sights on this and other social networks.
That yes, Edery put on the table all the cards, good and bad, which are none other than the risk to these traditional firms introduce their products in this medium, so far explored in a very "rudimentary "with respect to traditional games and that clearly points to a profound change in the future. Are they capable of EA, Activision Blizzard 2K Games or shift to overcome obstacles in developing and marketing its products within this new "platform"?
There will undoubtedly be failures, but the truth is that Facebook, despite having a bullet in the chamber waiting for the more naive entrepreneurs will be another very important way of business for publishers, who know better than anyone that the costs should be reduce, digital distribution is still not taking off (90% of game sales are still made in physical format) and the market demand a constant evolution in concepts, media, marketing.
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