Nokia will offer free navigation on mobile phones

Nokia follows in the footsteps of Google and provide free maps on their mobile phones, an initiative which aims to boost sales and prices of the phones, but will affect other firms in satellite navigation systems.

Nokia hopes free shipping strengthen its position, becoming weaker in the global market for smartphones or 'smartphones'.

The firm continues to sell more advanced phones than any of his rivals, but has lost ground to Apple and RIM.

"We help you sell smartphones," said Anssi Vanjoki, head of marketing at Nokia, told Reuters in an interview. "It will serve as a defense to the prices of our products," he added.

Google began in late 2009 to offer free navigation Droid models from Motorola in the U.S. market.

The navigation aid at 200 million Nokia smartphone is expected to hurt key players in the global navigation market, such as TomTom and Garmin.

"This has huge implications for pure software companies. It is of course a crucial time for the industry," said Michael Halbherr, vice president of location-based services at Nokia, adding that he saw sailing as a "disguised role of industry .

TomTom shares fell 13 percent on the news, and analysts said the decision would harm surely Nokia navigation software firms smaller, as Telmap and TeleNav.

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