Google Inc. on Monday strengthened its efforts to sell advertising on cell phones, announcing the purchase of the company AdMob, for 750 million dollars in stock.
Google already has a distribution system for mobile advertising, DoubleClick Mobile, which he bought for 3,200 million dollars to the firm DoubleClick Inc. in 2008.
Google said the purchase of AdMob will give greater control of the mobile advertising market, expected to grow rapidly in the coming years.
During the afternoon of Tuesday, Google shares were up $ 9.84 per unit (1.8 to $ 560.94.
Omar Hamoui AdMob created in 2006. The company is headquartered in San Mateo, California, provides a marketplace for advertisers, so they can buy space in cyber sites targeting mobile phones.
"The mobile advertising has great potential as a marketing medium and although this sector is still in its infancy, AdMob has already made exceptional progress in a short time," he said in a statement Susan Wojcicki, Google vice president for management product.
No comments:
Post a Comment