EBooks, netbooks, smartphones and apparatus for Twitter: Christmas is approaching and the latest technology industry news for its mass appeal to consumers after two disastrous campaigns.
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There is certainly no easy task. According to the latest survey by the Consumer Reports organization, 65 percent of Americans plan to spend less this year on gifts, travel and entertainment.
However, the study also shows that the electronics will go much better than other options and products like laptops, netbooks, mobile, gaming and GPS systems at least maintained its sales level.
This Christmas, Santa's sacks or Los Reyes Magos possibly be well stocked with electronic books, an increasingly popular article and whose price has dropped considerably in the last year.
The Amazon Kindle, which went on sale internationally on October 19, can now be found in U.S. from $ 259 after the last drop in price to compete with the Nook bookstore chain Barnes & Noble.
This latest newcomer to the field of e-books is currently available only in the U.S. and, unlike the Kindle, lets you download books in different formats and has a color screen.
However, those who prefer to wait for the January sales may come out ahead.
The Californian chipmaker Marvell announced Monday an alliance with the company E Ink, which specializes in electronic ink systems, to launch a new technology to hit the market in early 2010 and will reduce the price of electronic books up to $ 150 .
Other favorites for this holiday season will again netbooks, low-cost laptops and simple services and, of course, the latest models of smart phones like the Motorola Droid.
Droid has been named by U.S. media as the most serious competitor to the iPhone so far, but most European and Latin-American consumers will have to wait, because the phone will currently only sold in the U.S., Germany, Italy and Argentina.
The Droid works with the Android software platform from Google and is expected to generate a new wave of applications developed by independent programmers such as those that have turned the iPhone into a handheld.
The phone also comes with other interesting features like touchscreen, 5 megapixel camera and GPS the new browser from Google, the last competitor to companies like TomTom, moreover, is free.
But those who think the latest generation of smart phones are too complicated and do too much this week, as stated Martin Cooper, inventor, precisely, the mobile telephone can choose much simpler electronics.
As TwitterPeek, a device launched this week and serves solely to Twitter.
The TwitterPeek, manufactured by the firm Peek and looking BlackBerry, allows users to send and read messages from Twitter, the popular microblogging service that is already a mass phenomenon in the U.S..
Priced at $ 99, the device comes with two contract options: $ 7.95 per month or one payment of $ 199 which ensures access to the lifetime of the device.
TwitterPeek takes the pull of Twitter and its more than 23.5 million monthly visitors, a growth of 1,000% in the last twelve months. The company is now trying to grow in non-English speaking countries and its interface is starting this week, also available in Spanish.
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