Japanese electronics manufacturers will test the pull of three-dimensional imaging technology in the World Cup, you can open a new era for television broadcast images 3D Sony.The Japanese Sony, Panasonic or Sharp plpanearon its launch of next-generation TV to coincide with the World Cup, the first mass sporting event to be broadcast live in three dimensions.
It's time to prove whether the three-dimensional television with glasses at prices in excess of 2,000 euros per appliance convinces millions of homes and makes the blockbuster "Avatar" from James Cameron to move to the small screen.
Market analysts believe that 2010 will mark the beginning of 3D in the home with a planned sale of 6.5 million units worldwide, albeit small proportion for a market of 200 million sets a year, according to consultancy DisplaySearch .
Japan's Panasonic and Samsung of South Korea were the first to plunge into the race for the 3D in a market that could offer little more, having already achieved great advances in high definition and minimum thickness of the screens.
But Sony, which filed its own 3D version of its Bravia 40 and 46 inches (2,600 and 3,200 euros, respectively), the one that has chosen this first "3D World."
The Japanese giant, sponsor of the World stereoscopic technology will broadcast 25 games of the tournament, including the expected releases of Mexico, Argentina and Spain, so they can be seen in homes and public spaces.Seven pairs of cameras capture an image simulating human vision, which allow them to be viewed by users with a sense of depth, which is achieved through glasses that will select which images to each of the two retinas.
"We will be the first live broadcast major sporting event and have secured the support of television channels in Japan, the United States, South Korea and Spain," explained a spokesman for Sony.The satellite channel Sky PerfecTV Japan is one of the pioneers include in its World Cup matches with a technology on which there is doubt.
Yuji Hayashi, a Japanese amateur football, says what many others around the world: "I do not put me glasses to watch a game at home, although to play video games or watching a movie."
For those who share many goals in 3D, Sony pavilions with giant screens installed in seven countries, although an accompanying glasses will be as important as the famous South African vuvuzela.
The Japanese company expects to sell 2.5 million 3D TVs this fiscal year ending March 2011, 10 percent of total sales of screens.
Panasonic, world leader in plasma displays, plans to sell this first year a million of those TVs with three-dimensional vision, while Samsung has offered to sell two million of its 3D model this year.Data from the Japanese consultancy BCN show that 3 percent of flat panel displays sold in the first week of June in China were 3D, just before the expected start of World Cup.
In Japan, the boom of 3D transcend this summer cinema and football to get video games and mobile phone screens.Nintendo, the first video game maker in the world, intends to present this year a version of its popular DS handheld game console with 3D technology without glasses, something similar to what Sharp wants to do with a mobile phone.
Sony also has already adapted its PlayStation 3 so that they can play their first game in 3D, a novelty that could help recover its sagging sales, while in Japan and adult content are prepared in an industry in the country accounts for 30 percent of the video market.
