The South Korean company LG Electronics said Sunday it will launch next month a 15-inch TV that uses organic display technology, business model, largest ever.
AM-OLED screens (an acronym for Active Matrix Organic Light Emitting Diode), which use materials that shine on their own, have better picture quality, consume less power and are thinner than the popular liquid crystal display (LCD) that need the backlight units.
But the high price has prevented him from becoming a mass-production technology in the market dominated by cheaper LCD panels. OLED screens are making inroads in high-end mobile phones, but the costs of implementing this technology for PCs and TVs are still prohibitive.
The Organic Screen TV
The Organic Screen TV
Sony released the first OLED TV in late 2007 but has not yet released new models.
LG's second largest TV brand in the world, said in a statement that it will present its AM-OLED TV 15 inches at the IFA 2009 consumer electronics in Berlin in September.
The TV will begin shipping in November in Korea and abroad next year.
Research firm DisplaySearch expects the OLED TV market reaches 2.33 million units in 2013 compared with an estimate of 320,000 units in 2011, according to figures provided by LG.
"We are planning to present a series of products (OLED) of 40 inches in a not too distant future," quoted an LG executive.
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