Samsung Electronics and Sony Ericsson yesterday unveiled their new smartphone models, with the hope of improving their position in the lucrative mobile phone market. Samsung, second-largest maker of portable devices, unveiled its Wave smartphone model, which uses a new touch screen technology and is the first operating system that uses bada. "Samsung's commitment to Bada is emphasized by the fact that you are using to enhance its flagship product for the show but will be difficult to convince the developer community," said Ben Wood, research director at CCS Insight. Earlier this month, Samsung unveiled a plan to triple its sales of smartphones in 2010 and producing its own software platform bada.
However, analysts have been skeptical that Samsung's efforts to manufacture a new platform open late. With limited volume, phones that developers will use bada hardly attractive or supported by the operators.
Samsung said it plans to launch five to seven models of phones using the software bada during 2010.
Samsung and Sony Ericsson have been consumers in search of Web functions and other type of personal computers, leading them to prefer computer-like smart phones as the major vendors Nokia, Apple and Research In Motion.
The market share of smartphones from Samsung was only 3.3 percent last year, compared with nearly 20 percent stake in mobile in general.
Sony Ericsson's participation in the smartphone market is even lower. JK Shin, president of Samsung's mobile operations, told Reuters in an interview that with the help of bada-which can also be used in cheaper models, the company would benefit from the growing demand for new smart phones in emerging markets.
"I think the smart phone market will grow 20 percent annually over a period of three years, and the rate of growth in emerging markets is much greater than in developed countries," he said.
Sony Ericsson, the fourth-largest maker of handsets, unveiled three models of smart phones using the Google Android operating system in two, and Nokia's Symbian in another.
The company reported its seventh straight quarter of losses.
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