Microsoft Corp plans to present Monday at the Mobile World Congress (GSM) Barcelona their new mobile phone software, Windows Mobile 7, in an attempt to wrest market share from rival Apple and Google.
Microsoft CEO Steve Ballmer, showcasing for the first time on Monday the world the new version of its mobile operating system, the mobile congress world's largest, to be held at Fira de Barcelona from 15 to 18 February, a newspaper reported Monday The Wall Street Journal.
The software has a user interface more modern than the Zune is similar to HD, the new model of digital music player from Microsoft, according to sources who have seen it before the official presentation, the newspaper said.
Microsoft also plans to launch own mobile phone for the teen market, but it is likely to announce next week in Barcelona, according to the newspaper.
The device, with the technical name of "Pink", destined to be the successor of the SideKick, a smart phone (mobile PC) that has been the feeling among adolescents and manufactured by Danger, a young company that Microsoft acquired ago two years.
It is expected that the mobile phone "Pink", which is being manufactured by Japan's Sharp focus on social networking applications, according to unnamed sources cited by the Wall Street Journal, which indicates that the new Microsoft product will ship probably starting this spring worldwide through Verizon Wireless and Vodafone.
The international technology company, based in Redmond (Washington) needs to "urgently" reinvigorate its efforts and business development in the mobile phone market after losing weight on the market in recent years on behalf of his rivals.
Microsoft has not improved its position in this market.
The mobile phone business based on Microsoft software only had a market share of 10 percent during the first nine months of last year, representing a modest increase if one considers that throughout 2006 it registered a 9, 3 percent, says the Wall Street Journal.
Meanwhile, rival Apple increased its share to 13.7 percent in the same period three years ago when it did not have since made its foray into the mobile telephony market in mid 2007, when it launched its first iPhone .
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