Microsoft will need a system for mobile phones more competitive after launching its Windows Mobile 6.5 this week, or run the risk of falling behind the iPhone, BlackBerry and Android in the smartphone market difficult.On Tuesday, several manufacturers released phones with Windows Mobile 6.5, the latest Microsoft software.
Includes a digital display and store applications and the ability to customize some elements of the phone screen.
But as consumers have similar characteristics in mobile rivals for some time, analysts believe Microsoft is still lagging behind rivals such as Apple Inc, Research In Motion, Google Inc. and Palm Inc.
"They are significantly behind in terms of experience of consumer use," said Current Analysis analyst Avi Greengart. "If we do not reach soon begin to lose relevance," he added.
In that vein, Microsoft has a good position and room to grow among corporate customers, because the Windows-based phones are a relatively easy and inexpensive option for IT managers who already use technology for e-mail programs from Microsoft.
But the absence of control in the largest market of mobile customers could be a serious impediment to progress, because consumers are appealing to the simplicity of the iPhone or the close integration of social networks like Facebook, Palm.
"Most are consumer market, even if (Microsoft) were to keep just for businesses, would lose most of the opportunity," said Greengart.Although research firm iSuppli expected to triple Microsoft mobile phone shipments using your system to 67.9 million in 2013, the company expects to lose market share if not then launches a substantially improved.
"Perhaps the most obvious obstacles facing Windows Mobile are on their own shortcomings," Teng said in a research report."The user interface of Windows Mobile seem poor compared to some of its competitors more skilled, particularly operating systems from Google Android and Apple's iPhone," he added.
However, I expected that next year Microsoft releases Windows Mobile 7, with updates to user interface and browser, and multi-sensitive controls, making it "much more competitive."
The director of product management at Microsoft, Aaron Woodman, said his company is already working on its next updates.
"I think it will be more and faster innovations on our part," Woodman told Reuters, without giving a deadline.
Some analysts say Microsoft needs a dramatic change of strategy to stay competitive because phone manufacturers are increasingly choosing to Android on Windows Mobile.While many Microsoft partners telephony still being manufactured devices based on Windows software, others such as HTC Corp. are turning to the Android phones to their highest profile.
A customer, Palm, now uses its own system webOS, while another, Motorola Inc, completely reorganized its approach to the Android.
One advantage that Google has on Microsoft is that Android is free software, while Microsoft charges fees for licenses to manufacturers of handsets using its software.
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