The New York Times announced Wednesday that starting next year began to charge readers for full access to its Web site, a risky decision with which they seek to get more income online without scaring away advertisers.
The potential dangers of this tactic has slowed to other newspapers. But after months of analysis, the Times announced it will use a measured, which give free access to a number of articles and charge the user for additional content.
The Times did not say how many items will be available free or how much to charge for more reading. Subscribers to the print version of the Times will continue to have free access to its Web pages.
Not the first time the newspaper has tried to charge for their online content.
In 1996, began charging for access to their Web pages but managed only about 4,000 subscribers. Another experiment called Times Select, which required a $ 50 annual subscription to read Times columnists, has attracted 221,000 customers but was eliminated in 2007 hurt sales by advertising. In general, advertisers pay more for a rush of readers.
The new approach resembles that used by the financial newspaper The Financial Times. The idea is to attract casual readers with free items while charging a fee to people who wish to deepen their reading and knowledge.
The plan will not prevent the search engines catalog the newspaper website, so that their articles will continue to receive traffic generated by search results.
The Times said in 2010 mounted a new web infrastructure to charge readers on different platforms, not only on personal computers. For example, the diary can be read using the free Apple iPhone. But the Times did not elaborate on its plans regarding wireless issues.
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