Flixster Movie Site this week launched a new version of its application for the iPhone "Movies", showing how technology and the Internet are leading Hollywood directly to the public and avoiding the traditional ways of disseminating information, such as newspapers.
The transition has raged in the media industry, which has seen ad pages fall as movie studios change their marketing efforts to the web, but for social networking sites like Flixster, change is increasing the number of users.
"Movies" allows Apple iPhone users read about movies and stars, buy tickets and write their own opinions, to share with others, who in turn will influence word of mouth advertising for movies.
"For the first time we have a tool that goes directly to the consumer," said Jason E. Squire, professor at the School of Cinematic Arts at the University of Southern California.
"Nothing is more challenging for an advertiser," he said.
Flixster, the social network that is behind the free application "Movies", said he has seen a 83 percent increase in the number of users in the last six months, and recently passed the 6 million number.
The application is linked to Flixster website, which says to reach 20 percent of iPhone owners in the U.S. with "Movies".
"People say that word of mouth is the most crucial for a movie, and much of it is now done online through sites like ours," said Joe Greenstein, founder and CEO of Flixster
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