Apple register the trademark iWatch

In the last month Apple was treat to protect the Brand i Watch, this copyright was protected in different countries, such as Taiwan, Russia, Mexico and Japan. Some people say that the new gadget from Apple called iwatch could be one of the series of product By Apple, and join to Ipod and Ipad . This news gadget could be a referent to the development of a new technology, it can use in the body and it became in a mobile technology communication system.

The brand iwatch was registered by an Italy company in the European Union, but now Apple want to register two different kind of product based in the i watch technology.  Analyst say that it can became in a war about copyright, between the most important technology in the world, such as Nokia, Sony, Apple.
The apple watch is going to come says Tom kang, and it was similar to a lot of product form the competition. The intension of Apple is a secret, it decline to comment about this new project and protect the trademark and another applications.
Analyst say the intention is not necessarily to sell the new gadget I watch, it means Apple only planed to prevent another companies using the name I watch. Despite of the new technology or gadget from Apple the Japanese brand Sony had a gadget similar to the project i watch, when the user can see tv, internet, chat, and another features.

Apple is already the second in the world market capitalization

Apple rose on Thursday a new step on the podium of the largest market capitalizations in the world, displacing the Chinese giant PetroChina as the second most expensive company in the world, after an analyst raised sales forecasts of IPAD.The action of the U.S. computer group gained 0.41% to $ 299.82, reaching a new record.This brings the total value of company at 266 000 million, against 265 000 million in PetroChina and apple.

Apple the second in the world market capitalization

The mark of the block was moved from number three to his great rival Microsoft in May and apple.
U.S. oil giant ExxonMobil, with a capitalization of 310,000 million dollars, retains the first position.
The new Apple increased action on Thursday came after the publication of a note by the brokerage house PiperJaffray, which raised its sales forecast for the tablet IPAD, the new flagship of the brand, 14, 5000000-21000000 in 2011.

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At a time when Apple Inc. has begun to have stiffer competition in the lucrative market for smartphones, or use multiple phones, sued one of his main rivals for allegedly violating patents on technology for touch screens and other characteristics.

The lawsuits involve several models made by Taiwanese manufacturer HTC Corp., as the Nexus One, G1 and myTouch 3G, all three use the free mobile OS Android, Google Inc. But there are other phones that do not use involved Android as HTC's Touch series.
Consumers should not worry about buying or using any of these phones. The patent lawsuits often take months or even years to resolve, sometimes lasting more than these phones. The result of this type of demand is usually agreement on licenses and royalty payments.

However, the case portrays the offensive strategy of Apple to the emergence of new competitors.

"We can sit and watch our competitors stealing our patented inventions or we can do something about it," said Apple CEO Steve Jobs said in a statement. "So we decided to do something about it.

Apple said that HTC has infringed 20 of its patents related to the interface and the physical components of the iPhone.
Google, whose system uses many of the phones from HTC, did not appear as a defendant in the lawsuit.

Apple is the protagonist in the world of the supercell, telephones with Internet connectivity, but last year began to face increased competition with the emergence of models from HTC, and Motorola Inc., which use Google's Android system. The phones of these companies have not only attracted customers but work with many wireless networks, unlike the iPhone, which is still limited to AT & T Inc. in the U.S..

New iPhone app wants to win over moviegoers

Flixster Movie Site this week launched a new version of its application for the iPhone "Movies", showing how technology and the Internet are leading Hollywood directly to the public and avoiding the traditional ways of disseminating information, such as newspapers.
The transition has raged in the media industry, which has seen ad pages fall as movie studios change their marketing efforts to the web, but for social networking sites like Flixster, change is increasing the number of users.
"Movies" allows Apple iPhone users read about movies and stars, buy tickets and write their own opinions, to share with others, who in turn will influence word of mouth advertising for movies.
"For the first time we have a tool that goes directly to the consumer," said Jason E. Squire, professor at the School of Cinematic Arts at the University of Southern California.
"Nothing is more challenging for an advertiser," he said.
Flixster, the social network that is behind the free application "Movies", said he has seen a 83 percent increase in the number of users in the last six months, and recently passed the 6 million number.
The application is linked to Flixster website, which says to reach 20 percent of iPhone owners in the U.S. with "Movies".
"People say that word of mouth is the most crucial for a movie, and much of it is now done online through sites like ours," said Joe Greenstein, founder and CEO of Flixster