The arrival of a GPS navigation system for mobile with Android, Google's software for mobile phones, has led to plummeting stock manufacturers such as TomTom and Garmin devices, with which the Internet browser will now compete .
The first mobile phone to incorporate this function is the expected Droid by Motorola, which was officially launched on Wednesday and running the Android software from Google.
Shares of TomTom and Garmin reacted with declines of around 17 and 20 percent respectively in the markets traded.
TomTom, one of the manufacturers of most popular GPS navigators of Europe, acknowledged on Wednesday, further, that their selling prices were 9 percent less than they expected.
Google can now add to these and other companies in the industry to the long list of companies in industries with which it competes.
Your browser for mobile phone, called Google Maps Navigation, is an extension of Google Maps mapping service that provides audio directions to the driver, a role which had been demanded by many users.
For now, the software works only on phones equipped with Android as the Droid, but according to Vic Gundotra, Google engineering vice president, the firm hopes to offer the service in the future on other smart phones.
Unlike systems from TomTom or Garmin, which can cost up to U.S. $ 900, Google Maps Navigation will be totally free.
TomTom also has an application for Apple's iPhone device which, by the way, comes with the Google Maps service, but their price range is $ 99.
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