Apple relaunches team to watch movies and TV

Apple Inc. announced Wednesday a smaller version of its Apple TV device to watch movies and TV shows online, at a deep discount of 57% and a new line of iPods that includes a touch screen Nano model.
Apple TV has been in business since 2007, but never gain popularity in the United States, such as TiVo and other devices that can record digital video.
"We've sold a lot of them, but has never been a great success," admitted the Apple CEO, Steve Jobs, before hundreds of journalists, bloggers and analysts in San Francisco.
Pre-configured Apple TV was too complicated for the average consumer, said Jobs.The price of the new Apple TV also fell sharply: The team, which will be available within a month, will cost $ 99, 57% less than its previous price of $ 229.

Apple relaunches Apple TV  to watch movies and TV

The device will compete with cheaper options for so-called streaming video over the Internet, a technology for watching movies or television programs without being previously downloaded. There Roku set-top boxes that use this technology and are offered from $ 60.
The new Apple TV will give users the ability to access high-definition version of newly released DVD movies for sale or rent. Also available are certain television programs, including hits like "The Simpsons" and "Glee."
The new device will only allow people to lease their content, not buy it. For high-definition movies to be offered the day out on DVD, people will pay $ 4.99. Rent episodes of HDTV will be 99 cents.

Moments earlier, Jobs introduced a new iPod Nano, no buttons. Its controls play, pause and music selections are now right on the screen. It will cost $ 149 for the eight-gigabyte version and $ 179 for 16 gigabytes. Like the previous version, the new nano has an FM tuner and can display photos.

The New Apple TV

Apple also announced a new iPod Touch, which were added video features similar to the more recent iPhone.
The new computer has a camera in front for videoconversaciones via Wi-Fi with other users with similar equipment, the program Apple FaceTime. A second camera on the back of the computer may be used to take pictures and video. Their prices are in the range of 229 to $ 399.Jobs also unveiled a new iPod Shuffle, the cheapest music player from Apple range. The new device will be $ 49 a square shape and buttons on the second generation Shuffle Apple.
Apple also announced new social features for its free iTunes software. 10 Jobs said iTunes will allow people to know what your friends are listening to, if they allow it. The new feature, called Ping, probably based on technology that Apple TV acquired last year with the purchase of Lala.com.
Mintz reported from Seattle. The journalist from The Associated Press Ryan Nakashima in Los Angeles contributed to this report.