Before, you just felt that there was a bar code printed on the packaging of some products when purchased in a store, and the cashier slid those mysterious lines against an electronic system. But recently, these codes appear in more places and are much more advanced.
Some have seen a relative of the traditional bar code. The so-called QR code, a jumble of small tables, arranged randomly within a larger square, is appearing in various places, from posters at bus stops to the windows of a restaurant.
If a curious look at one of these codes and you take a picture with the camera phone, the mobile device may display a web page, an image or a video related to the advertiser.barco
For example, Google is giving businesses QR code stickers with passersby can "scan." Thus, to arrive at a mobile version of Google's site, where businesses can post coupons and information about themselves.
Soon, the codes could lead to other ways to connect with consumers in a way that companies can measure and control. This could help to selectively target ads to people who would be more likely to respond to a message or offer.
Previous attempts to get consumers to interact with bar codes that refer to any destination on the Web have not been very successful. In the 1990s came the CueCat, which allowed publishers to add barcodes to your printed material, so that people slip pocket a reader device to go directly to related information in their computers.
QR code (whose acronym in English means rapid response) was also released in that decade, Denso Wave, a Japanese electronics manufacturer.
But what has changed now is that consumers are more involved with their wireless devices not only to make phone calls, exchange text messages and check e-mail. In addition, the so-called superteléfonos, which can connect to the internet, also have the ability to easily download programs that allow them to "scan" product codes, to obtain further information from them.
The bar code printed for example in a box of cookies includes a series of numbers arranged horizontally, that a reader checked against information in a centralized database. Thus the "Scanner" from the supermarket identifies someone buys the product.
The new codes, like QR, can represent the data horizontally and vertically. This means that can include much more information in less space, and some of them can tell the program to "scan" of a phone all you need on what website or video display, without needing to consult a database.
It is unknown how many of these codes have been implemented, but could create billions.
Google uses QR codes since late last year to help promote hundreds of thousands of businesses in their service lists local establishments, known as Google Places. The company has sent stickers to put on the windows of establishments.
The sticker says: "We are one of the favorite places in Google", and includes a QR code at the bottom.
The idea stemmed from the desire for Google to strengthen its relationship with retailers and consumers, said Ryan Hayward, manager of "marketing" of products for Google Maps, who heads the distribution of stickers with the codes. For now, these lead the mobile version of the page of a Google Places establishment.
In the end, Google could use the technology to display videos and download applications, "said Hayward.
QR codes are not the only two-dimensional they could proliferate. Since March, Fandango, a site that sells movie tickets, allows some people who attend the rooms get their entries in their phones, code stored as "Datamatrix. This code, shown on screen, is placed in front of a TV in the room. Users do not need this kind superteléfonos to work.
Ted Hong, head of "marketing" of Fandango, said the company wanted to try the service because more and more people entering their cellular Fandango. And some cellular ticket similar initiatives have worked outside the United States.
For now, the new ticket vending option is available only in selected cinemas in the states of California, New York, Texas and Hawaii. To extend this variant, more rooms would have to invest in the "scanners", other than those currently used to read traditional bar codes printed on the tickets.
These codes are not adapted to the screens of some mobile and therefore are using Fandango Data Matrix technology, said Hong.
Some have seen a relative of the traditional bar code. The so-called QR code, a jumble of small tables, arranged randomly within a larger square, is appearing in various places, from posters at bus stops to the windows of a restaurant.
If a curious look at one of these codes and you take a picture with the camera phone, the mobile device may display a web page, an image or a video related to the advertiser.barco
For example, Google is giving businesses QR code stickers with passersby can "scan." Thus, to arrive at a mobile version of Google's site, where businesses can post coupons and information about themselves.
Soon, the codes could lead to other ways to connect with consumers in a way that companies can measure and control. This could help to selectively target ads to people who would be more likely to respond to a message or offer.
Previous attempts to get consumers to interact with bar codes that refer to any destination on the Web have not been very successful. In the 1990s came the CueCat, which allowed publishers to add barcodes to your printed material, so that people slip pocket a reader device to go directly to related information in their computers.
QR code (whose acronym in English means rapid response) was also released in that decade, Denso Wave, a Japanese electronics manufacturer.
But what has changed now is that consumers are more involved with their wireless devices not only to make phone calls, exchange text messages and check e-mail. In addition, the so-called superteléfonos, which can connect to the internet, also have the ability to easily download programs that allow them to "scan" product codes, to obtain further information from them.
The bar code printed for example in a box of cookies includes a series of numbers arranged horizontally, that a reader checked against information in a centralized database. Thus the "Scanner" from the supermarket identifies someone buys the product.
The new codes, like QR, can represent the data horizontally and vertically. This means that can include much more information in less space, and some of them can tell the program to "scan" of a phone all you need on what website or video display, without needing to consult a database.
It is unknown how many of these codes have been implemented, but could create billions.
Google uses QR codes since late last year to help promote hundreds of thousands of businesses in their service lists local establishments, known as Google Places. The company has sent stickers to put on the windows of establishments.
The sticker says: "We are one of the favorite places in Google", and includes a QR code at the bottom.
The idea stemmed from the desire for Google to strengthen its relationship with retailers and consumers, said Ryan Hayward, manager of "marketing" of products for Google Maps, who heads the distribution of stickers with the codes. For now, these lead the mobile version of the page of a Google Places establishment.
In the end, Google could use the technology to display videos and download applications, "said Hayward.
QR codes are not the only two-dimensional they could proliferate. Since March, Fandango, a site that sells movie tickets, allows some people who attend the rooms get their entries in their phones, code stored as "Datamatrix. This code, shown on screen, is placed in front of a TV in the room. Users do not need this kind superteléfonos to work.
Ted Hong, head of "marketing" of Fandango, said the company wanted to try the service because more and more people entering their cellular Fandango. And some cellular ticket similar initiatives have worked outside the United States.
For now, the new ticket vending option is available only in selected cinemas in the states of California, New York, Texas and Hawaii. To extend this variant, more rooms would have to invest in the "scanners", other than those currently used to read traditional bar codes printed on the tickets.
These codes are not adapted to the screens of some mobile and therefore are using Fandango Data Matrix technology, said Hong.
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