The Google search engine and by extension "Google News" to limit to five the number of stories and articles to which users can access for free, in response to complaints from newspaper editors, who have criticized the company is profited by providing access to their digital content payment.
One of the primary responsibility for Google's Josh Cohen explains in his blog that "so far, each''click''of a surfer was processed as free access.
The readers had discovered that they could access fee journalistic content simply by entering the page they were interested in the Google search engine.
According to the company, this is because of its strict policy to avoid cloaking, a phenomenon that occurs when the user searches through Google, to follow a link resulting page that opens is not expected .
Cohen points out in his blog that Google offers publishers the opportunity to benefit from the program "First Click Free" (the first click, free).
"We have updated the program so that publishers can restrict free access to their pages to a maximum of five stories a day. From this figure will need to register or subscribe," says Cohen.
The company believes that this way it protects its users against cloaking yet allows publishers to "focus on potential subscribers who regularly access to a high percentage of their digital content.
"We will continue the dialogue with publishers to refine these methods. After all, whether they are offering free content as if they charge for them, it is crucial that people can find them. And that's where Google can help," says the head of most Extended search engine.
Among the harshest critics of Google for this issue is the Australian media magnate Rupert Murdoch, who had previously accused these companies of profiting from journalism, as it connects the Internet with the news getting them involved in high-income advertising.
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