Zynga, the social game diden´t have a good new the last year, one of the guilty was the founder and chief excecutive Mark Pincus, for this reason was replaced for the head of Microsoft X boss Don Mattrick. This desition is caused by the poor management of Mr. Pincus, in consequence Zynga`s stock down 70 percent since 2011 when the company sold shares to the public, also the last month it laid off 50 percent of employment.
At the time that Mr. Mattrick was hired, Zynga aims to follow the same steps that many family technology companies, most of which are led by young people, this will be done with the intention of further improving the business and its profits will continue to increase. Mattrik has extensive experience in creating games and has the perfect profile to continue working in the direction of the company Zynga, since it left the university to pursue their personal projects at the age of 17 he had made his own games.
One of the most outstanding works of Mattrik was when he started working for Microsoft in 2007, where he helped improve the sales of the Xbox 360, it was the one that introduced technology called Kinect motion sensor, which not only increased the number of fans of the Microsoft console but also made the game more accessible.
