The new reader is smaller and lighter than its predecessor and includes two models. One that connects to internet-download books or surf the web, via Wi-Fi, priced at $ 139, and one that also connects using the cell phone networks, via 3G or GPRS, at a price of $ 189. Reach the international market on 27 August.
The Kindle 3 is "smaller, lighter, faster and 50% better contrast" in electronic ink display, said in the presentation Jeff Bezos, chief executive of the company.
The new Kindle, which replaces the international version that sold out several days ago is the latest bet Amazon to continue at the top of the sale of electronic books.
Just a few weeks had reduced the price of Kindle 2 from $ 259 to $ 189, after its rival Barnes and Noble do the same with your reader Nook and after the sales success of the IPAD, Apple, which also can read digital books.
War eBooks
Amazon's move seems to anticipate a "war" of electronic books by year's end between specialized readers like Kindle or the Nook and electronic devices such as tablets and smartphones.
In fact Forrester, the market research firm, predicts that by 2015 more than 29 million people in the U.S. have an e-reader and some of these devices cost less than $ 50. The company also predicts that Amazon will survive the "iPadmanÃa."
One of the main features of Kindle is that it allows the device to connect to the Internet to download books in 60 seconds and connect to certain websites without having to pay for that service.
Until now it was speculated that Amazon may be charged for this service, but with the new product the free connection is maintained and the company expects that to be a magnet to attract new customers.
Goodbye to the printed books or Kindle?
A few days ago Amazon announced that for every 100 printed hardcover books that people had bought into place over the last three months, had sold 143 eBooks.
"In the coming years I think most books to be sold will be digital, Steve Kessel, vice president of Kindle.
"People prefer the experience of reading, you have a library in your hands and you can think of a book and download it 60 seconds later," he said.
Following the launch of Apple's IPAD, some analysts predicted that the Kindle would suffer a loss of market. The Apple tablet has sold over three million products, while unknown turnover Amazon reader.
Kessel, however, says not affected.
"There has been no impact on Kindle sales have accelerated," he told.
