IPAD expected to continue to study leader among Tablet PC

The IPAD Apple will not have a serious rival until next year as competitors appear Tablet PC will have to adapt IPAD custom applications, according to a report by market research firm iSuppli.
The IPAD, possibly this year will overtake three-quarters of world orders touchscreen computer or Tablet PC will have at least 70 percent of the market in 2011 and 62 percent in 2012, iSuppli said on Wednesday in his report.Apple sold 3.3 million IPAD last quarter, in what was one of the best starts for a consumer electronic device.

I Pad leader in Tablet Pc

Apple rivals such as Hewlett Packard, Dell and Lenovo computers are implementing systems based on Android and Windows 7, but will face a combination of hardware, software, operating system and applications offered IPAD, the company said studies.

"It is unlikely that any of the rivals be able to match in its entirety IPAD offer," said Rhoda Alexander, director of the company.Other potential rivals, iSuppli cited speculation that the Canadian company Research in Motion is trying to enter the market after the recent acquisition of the domain name "BlackPad."
Alexander ruled, however, that Google will launch a Tablet PC OS Chrome on November 26, arguing that "any touch device based on Chrome will not appear until 2011 or later."

Apple sells three million iPads

Apple said Tuesday it has sold three million iPads, when they have spent less than three months that the new tablet-type device was released.

The computer with touchscreen was launched on April 3 in the U.S. and went on sale last month in Asia and Europe. The company has not revealed sales by region.

Apple Inc. plans to market the device in nine other countries in July.

The IPAD reach the altars of Catholic churches

An Italian priest developed a computer program that will allow the priests celebrating Mass with IPAD on the altar instead of the normal liturgical book.
Padrini Paolo's father, an adviser to the Pontifical Council for Social Communications Vatican said Friday it will launch the free application in July in English, Spanish, French, Italian and Latin.

Two years ago, Padrini iBreviary developed an iPhone application that led to the missal used by the priests. To date, approximately 200,000 people have downloaded the application, he said.
The application of IPAD is similar, but also contains the complete Roman Missal: everything that is said and sung during the Mass for the liturgical year. Updates are expected to include audio as well as comments and suggestions for the homilies, and music accompanying Padrini added.
"The paper books will never disappear," he said in a telephone interview with The Associated Press from his parish in Tortona, in the Piedmont region of northern Italy. But at the same time "should not shock us that there are altars in these instruments in support of the prayer," he said.
Padrini, 36, said he hoped that priests who have to travel a lot for work are more useful applications, noting that recently had to celebrate Mass in a small parish where the Missal was "a small book, a little dirty, old .

"If I had my IPAD me, I would have had this little old book," he said.

Pope Benedict XVI, a classical music lover who is said gave him an iPod in 2006, has sought to engage young people through new media: the Vatican has regularly updated presence on YouTube and Facebook. Based on the success of iBreviary.

Notices in the most revenue IPAD

Good news for news organizations: U.S. firms are paying to newspapers and magazines for ads in their applications IPAD up to five times what they pay for ads on other sites.

This does not mean that the Apple tablet is the salvation of the newspaper industry, as some expect. Online advertising continues to generate a lower percentage of advertising revenues of the media and remains to be seen whether the advertisements in the printed press rebuild that generated earnings before the recession.

It seems, however, that the IPAD gives the media a new way to get more money from advertisers.
"I think this will revolutionize the industry and redefine the way advertisers communicate with our audience," said Lou Cona, executive vice president of Conde Nast Media Group, which publishes magazines such as Vogue, GQ and Wired.

Anyway, it would have to combine many factors for the IPAD and their imitators become an important source of income.
For starters, the news media applications would have to find ways to make the reader stay longer. Especially if a company wants to charge for an application in journalism, because enough a few taps on the screen to get that article in the IPAD. It is expected that news organizations refrain from publishing some of their material on their websites and offer only free applications tablets.

There are many reasons why the media did not earn much money from online advertising. While newspapers and magazines offer limited advertising space, the digital portals have virtually no limit. Firms that do not want to pay too much you can run ads on digital networks that offer lower prices for the spaces that have not sold.
This dynamic of supply and demand has not reached the IPAD. In applications of IPAD as USA Today, there are a limited amount of advertising space and no advertising networks. The reader can click on a warning from the Courtyard by Marriott in USA Today, with simple movements of a finger reviewing images in the hotel lobby. Another tap on the screen and displays a high-definition video, full of happy guests.

Jason fulminate, director of mobile products Gannett, the parent company of USA Today, said that the newspaper charges the Marriott about $ 50 per thousand samples of the notice. The average cost of a notice of the general portal of USA Today is less than ten dollars, he added. In daily newspapers, the cost of equivalent advertising is $ 103.

Phuc Truong, Mobext U.S. managing director, said the media ask for online advertising from two to four times the normal charge for advertising.

In addition to paying higher rates for ads in IPAD, companies have expressed willingness to increase its investments in certain publications, but is not guaranteed to continue doing so.

One of the reasons for which JPMorgan Chase & Co. decided to sponsor the new application of the New York Times for the first 60 days was the opportunity to promote their credit card Sapphire among the first buyers of the IPAD. Card is aimed at high-income people and it is assumed that users of the IPAD are.

Conde Nast says that an average reader spends 60 minutes per month with IPAD applications. In contrast, the average reader spends 2.1 minutes online per month and 3.8 minutes Vanityfair.com GQ.com, according to comScore. "We want to stay hours, not minutes," said Scott Dadich, creative director of Wired magazine.

Wired magazine is probably the most intensely seeks to exploit the potential of IPAD. Its application allows the reader to enjoy the same advantages of the printed version and also see videos and computer graphics that can be rotated with a slight movement of a finger.

Wired Applying costs $ 4.99 per issue.

On the Web, most of the content is free and the idea is to attract the widest possible audience for advertisers. The publishers do not want to follow the same model with the tablets, but charge for applications can be risky. Many readers may not be willing to pay and reduce the hearing and offered to advertisers.