Not only sold fewer tablets than before. The recent records have also discovered that Apple and its iPad product are not absolute masters of the segment.
The truth is that the tablet market is increasingly fragmented and Apple iPad parts were never so low, according to estimates by IDC Research Cabinet .
In total , 47.6 million models were sold worldwide , an increase of 36.7 % yoy , while sales still increased 59.6 % in the second quarter and 142.4 % in the first.
Apple is still the number one in a market that was created with the launch of the iPad in 2010 . With only 14.1 million units sold , their share of the cake fell to 29.6 % , " the lowest level to date ," according to IDC. In the second quarter , reaching 32.4 % and 40.2 % a year ago.
By contrast , the number two , the South Korean Samsung continues to advance , with 9.7 million tablets sold and 20.4 % market share in the third quarter , against 18 % in the second and 12.4 % a year ago .
The third position is for Asus , maker of the Nexus 7 Google , which has grown from 4.5 % to 7.4 % by selling 3.5 million units . Percentage Lenovo and Acer are the ones that have grown 420% and 346% , respectively.
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