Wal-Mart lowered prices by $ 10 from popular video games and offers a $ 50 gift card for the purchase of the Nintendo Wii console in a bid to attract buyers to come to their centers of face-to-end sales year.
From now and until Christmas Eve, Walmart will sell''Rock Band: Beatles''for the Wii for $ 40 from the 50 initial and Left 4 Dead will offer''2''for Xbox 360 from Microsoft for $ 50 , a game that used to cost $ 60.
From December 5 to 12, Walmart also announced that customers who purchase a Nintendo Wii from the Japanese in their stores for $ 199 also are in for a $ 50 gift card.
Walmart is cutting prices on selected items every week until Christmas, in an attempt to do business with customers more reluctant to spend money. The discount giant has already lowered prices on items such as toys and televisions, while Walmart.com has lowered prices on books and DVDs.
But competitors like Target and Amazon.com have responded with price cuts in its articles or offers to achieve competitive prices.
The race for the holiday shopping started the weekend of Thanksgiving, but statistics showed a slight increase sales that disappointed investors, who expected a more robust early in the season.
Vendors are now trying to prevent the fall of the influx of buyers that occurs in the first weeks of December, after the drastic discounts offered the weekend of Thanksgiving.
Meanwhile, the video game industry hopes that new titles, like''The Beatles: Rock Band,''boost sales during the holiday season.
The industry, which in the past it was thought that would remain relatively insulated from economic problems, has made efforts this year on sales of the once powerful musical category, blockbuster movies as well as proposing to make conscious customers spent.
Sales of video game and software items in the U.S. fell 19 percent in October, to 1,070 million dollars, according to research group NPD.
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