The Puerto Rican in audiovisual media expert Thomas Lopez-Pumarejo predicted that by 2017 the world population will more than soap operas and mobile phone series for television."A number of successful reaches an audience at least ten times greater if issued by web pages that are accessed by mobile phones or computers to television," says Lopez-Pumarejo
and the Series in mobile .
Lopez-Pumarejo, a professor at Brooklyn College New Media, New York (USA), who is attending the Festival and International Market in the city Telenovela Argentina's Mar del Plata, he added, however, it is "difficult" that occur in the future only for
internet series.
Series in mobile
Each producer or medium "adapt" its content to each of the formats that can be followed: TV, mobile phone or PC, explained.
He cited the example that soap operas and other mobile phones series have a duration of "about five minutes" by chapter and are made with "close-ups and panoramic few" adapted for small screens of cell phones
and the Series in mobile .According to the Puerto Rican expert, the "breakthrough" Internet completely changed the television industry, a "means dying who had to relocate and become."In this regard, detailed the "strong influence" with the internet discussion forums on audio-visual products, as happened, for example, with comments about the outcome of popular American series
"Lost and the Series in mobile ."
Movies in Cell Phone
"The Internet discussion forums are an ideal solution for the industry because they allow you to see the impact of products and better understand audience preferences," he said.The network "occupies the central role of television was ten years ago," said Lopez-Pumarejo.
He noted that some of the comments of forums "disturb and challenge" to the audiovisual corporations are reluctant to change the argument of his series, as he claims to viewers on the
Internet.The expert view about the influence of the Internet continue to grow in coming years if kept "free content".
In his view, is waging a "battle" between large corporations with web services such as
Google search or social networking site Facebook
and the Series in mobile , which does not want to lose its hegemony to the "ingenious young entrepreneurs" who launch products on the web.Lopez-Pumarejo has specialized in the study of Hispanic TV market in the United States, which has an audience of "about 50 million people who generate a consumer market of 900,000 million dollars
and the Series in mobile ."
The Puerto Rican researcher participates in the debates of the Festival and International Market Telenovela ending on Tuesday in Mar del Plata, 400 kilometers south of Buenos Aires.
In the event eleven telenovelas are competing in different countries, including Argentina, Mexico, Ecuador, Brazil, France and Italy, among others
and the Series in mobile .
