The Federal Trade Commission (FTC, for its acronym in English) proposed a plan to provide Internet users a mechanism to protect privacy against
tracking programs that collect and sell information and habits on the Web
The FTC, which is responsible for protecting the privacy of consumers in the U.S., published the report as a framework of recommendations to the Government, legislators and businesses.The proposal comes in the midst of debate over Internet privacy in the U.S. that has emerged after several failures in the
privacy of web systems and social networks like
Facebook.
One of the major concerns of the FTC include the "invisible", which are automatically installed on computers with user input to a website and used to track their actions and shared across companies and the
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Prevent tracking of Internet users
The data collected are used to project tastes, habits and attitudes of users on a global scale and as large as the network itself, valuable information and used by advertising agencies.
The FTC concluded that self-regulation of the companies on this matter "has failed to play in providing adequate and meaningful protection" to consumers.The answer to the government agency is "privacy by definition," a term used to explain how companies should provide systems in their practices on the Internet to protect users of obligation and the
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It proposes a tool for 'no trace' ('Do Not Track') that companies should implement to consumers to choose if they can keep their search data or surfing the web.The storage of such information should be allowed only when necessary, and should be eliminated on a regular basis, the report said.
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Another recommendation is to provide simple security options off the "incomprehensible and long privacy policies which the consumer usually does not read" web pages and the
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Moreover, those who keep data of Internet consumers should provide "reasonable access" to information stored on them, the report said.The report came out a day before the subcommittee of the House of Representatives of Commerce and Consumer Protection discuss the matter at a hearing.
